Some of the most common questions I am asked as an indie author concern book marketing. In this post I will pass on some tips of my own in addition to giving you the chance of downloading this book titled How to Build Your Author Platform on a Shoestring for FREE. It sells for $9.99 on Amazon.
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Before I go any further please note I am an affiliate for ProWritingAid and I promote it because I have used it for years. I now have a Lifetime Premium licence and it has saved me oodles of cash when it comes to editing my books. How so? By using it my editor has less work to do. That saves time so saves me money.
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Please take a look at the contents of the free book but please also note you need to use the link in the title shown above in the first paragraph to get your FREE copy. You must check out the ProWritingAid Demo Box before you go. Just scroll down a bit further.
An author website is another key element in building your author platform. I urge you to use your own webhosting service rather than the free WordPress hosting. It gives you more freedom to do as you please than the free version.
For years I have used Siteground as my webhosting provider. The good news is they are currently running a special pandemic promotion. This is taken from an email I received from Siteground.
We would like to inform you that today we launched a special hosting promotion in response to the COVID-19. New customers can get 3 months of our StartUp hosting at just 0.99 USD/EUR/GBP/AUD.
What are the special offer terms?
3 months StartUp hosting for 0.99 USD/EUR/GBP/AUD
This price will be valid only for StartUp accounts. Domain names will NOT be included.
First renewal will be on promotional terms for 1 year
The StartUp accounts bought as part of the promotion will be renewed at 50% off our regular price for 1 year, keeping the overall cost very affordable.
The promotion has no end date for the moment
We will decide how long we’ll continue the promotion based on its results and outbreak development.
Check Siteground out below. Just click the banner [please note I am also a Siteground affiliate].
My other tips are as follows:
- Don’t get frustrated – It takes time to build up an author platform
- Use social media – A Facebook author page and Twitter account are a must
- Build your email list by using a professional email service provide like Mailerlite
- Collaborate with other authors in BookFunnel cross-promotions
- As above but contribute to a collection of stories – helping you reach a wider audience
- Use low cost eBook free and bargain sites like The Fussy Librarian and Read.Freely to promote your titles
- If your titles are enrolled in Kindle Select, use your free days for promotion with the sites mentioned above
- Shun advertising with Amazon Ads or BookBub unless you really know what you’re doing
Those are all some of the ways in answer to ‘How to build your author base on a shoestring.’ None of my tips cost a fortune. You have to spend something though. Readers won’t come to you unless they know of you.
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