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As far as many writers go, author mailing lists are a double-edged sword. They are for me anyway.

I can’t live with them and I can’t live without them, as someone once said.

They are needed to attract a fan base so boosting book sales. The trouble is so many readers only subscribe for a free book then they disappear. I mean they unsubscribe at the first opportunity which almost certainly coincides with the first author email that’s broadcast after they have fled with one of my books.

I confess I used to take that personally as a bit of an insult. No longer, as I got to learn that this was the norm. So be it!

Now, I don’t really have a problem with that if that reader actually leaves a review of the book in question. Quid pro quo. Job done!

It’s the readers who I perceive to be the free loaders simply hoarding books like it’s a kind of sickness (I think it possibly is) that grates with me.

On the other hand, some of those readers attracted by the occasional free book become fans. Occasionally super fans, and even friends, though in a cyber sense for me as I’m located in S.E. Asia. And for that, I’m truly grateful.

I was also grateful and initially nonplussed by a recent reply to one of my Mailchimp promotional emails. It was the proverbial breath of fresh air and really made my day. That reply can be seen below suitably redacted to ensure the sender’s anonymity.

author mailing lists

This is the text of that email replicated in case you are having difficulty reading from the image:

I am sorry to have to unsubscribe from you news letter at this time for several reasons.

I have an eye disease that causes me to not be able to see my e-mailes due to the print being too small and even with glasses I have to get right up to the screen to read them.

I am also a ARC for several authors and therefore I get free books to read and review. Since I am on limited income books are not usually in my budget.

I am getting too many e-mails for authors that I just don’t have the time or the eye sight to be able to read them all.

Since I do ok reading my Nook at the time I am still reading books.

If I am on your mailing list I have more then likely gotten a free book from you and I want to thank you for that.

Thank you

I was genuinely touched and replied in an extra large font:

That was so good of you to explain your unsubscribe. I really appreciate it 🙂

Please accept this free copy of Death Among Us as a token of my appreciation. Please don’t forget to review it!

I attach it in ePub format so you can read it on your Nook eReader.

Thanks again and God Bless.

I received this response:

Thank you so very much. I will read it next and do a review. This is very kind of you.

Things like this make me glad to be alive. There are some really nice and honest book people out there.

The promotional email in question may be read in full here.

It was promoting Death Among Us. There’s only a few days left to grab your copy for only 0.99.

Order here

That link can be used for all digital bookstores including Amazon, Apple Books, Kobo, and Barnes & Noble (Nook).

when is a hot new release not a hot new release

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