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These are my self-publishing lessons learned in this past year, 2018.

  • Write more
  • Write better
  • Ignore social media as much as possible
  • Leave Facebook groups that don’t produce sales or enhance your brand
  • Ignore Facebook groups populated by idiots who are too lazy to see if a query has been answered previously
  • Use Facebook for well-targeted ads because they have worked for me
  • Carry on using AMS and Bookbub for ads
  • Learn how to write better copy for ads and book descriptions
  • Cherish good editors, book cover designers, and super fans
  • Accept most readers (read: the overwhelming majority) who accept free ARCs in exchange for a review, never leave a review
  • Ignore bad reviews (difficult, but now learned to do so)
  • Be picky as to what I read and review
  • Ignore the ‘takers’ and cherish the’ give and takers’
  • Ignore Amazon’s deleted reviews, and other stuff they do that annoys the hell out of me
  • Stick with a decision once made about exclusivity or wide
  • Cultivate good relations with like-minded indies
  • Ignore the cheaters – they will always exist and carry on cheating no matter what I think or do
  • Carry on being patient (not an easy task for me)
  • Work out any frustrations through my writing e.g. fictionally kill off a character who represents someone who has pissed me off
  • Audiobooks really help sales

Of course, most of that list is to be carried forward into 2019. I have a feeling 2019 will be one tremendously successful year for me and my books.

I hope I’m right!

The thing that amazes me is even at my ripe old age, I’m still learning new things about this industry.

To finish I have republished below some quotes I found on Goodreads.

“If plan A doesn’t work, the alphabet has 25 more letters – 204 if you’re in Japan.”
― Claire Cook, Seven Year Switch

“Every fiction has its base in fact.”
― Gayle Forman, If I Stay

“Those people cannot enjoy comfortably what God has given them because they see and covet what He has not given them. All of our discontents for what we want appear to me to spring from want of thankfulness for what we have.”
― Daniel Defoe, Robinson Crusoe


Before you go …

Dilemma, Book 2 in the Steve Regan Undercover Cop series is attracting many 5* reviews lately including this one from an English speaker on the Amazon DE (Germany) site:


And  4 * reviews below on Amazon Canada.


Dilemma has been shortlisted for the BooksGoSocial Readers’ Choice Book of the Year 2018 award.

BooksGoSocial Readers' Choice Book of the Year 2018

By the time you read this, it may be too late to cast a vote for my book but just in case, I post the voting link below. Voting ends at midnight December 31 2018 PST. Click on the heading below.

VOTE FOR DILEMMA

Open the link and scroll down to Stephen Bentley. Vote!

Thank you all and have a fantastic 2019.

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