Amazon’s Author Central Pages are key to boosting your sales. And since they’re so quick and easy to optimize, it would be a huge missed opportunity to not take advantage of them. Even if you only touch it occasionally, say when you have big news or are publishing a new book, it’s absolutely worth your time to optimize these pages. In a perfect world, you’d take a look at them at least quarterly, but it’s most important that you claim them and take advantage of the benefits.

Who says so? I do for one, but so do industry gurus such as Jane Friedman and Penny Sansevieri (@bookgal), CEO and founder of Author Marketing Experts.

Penny wrote about it in a guest post for Jane Friedman’s blog.You can read the full post here.

The most important takeaway, for me, is you can now set up author central pages in countries other than the UK and the US.

The Amazon sites in Japan, France, and Germany all permit you to set up your author page. It took me about 30 minutes to set up in all three countries.

amazon's author central pages

Amazon Japan Stephen Bentley Author Page


Amazon France Stephen Bentley Author Page


Amazon Germany Stephen Bentley Author Page

If you would like to take a closer look, here are the individual links to those author pages:

Amazon Japan (JP)

Amazon France (FR)

Amazon Germany (DE)

You will notice I translated my existing bio in English into Japanese, French, and German. I used Google Translate. I’m content with the translation as I do read French and it did a great job on that. so I’m hoping it did the same for the other two. I’m not suggesting you do the same. I have no idea if it;s a good thing or not. I decided to do it because I think it’s a form of politeness to communicate with others in their own language even though my books (apart from the translated editions – Spanish & Portuguese to date) are written in English.

If you want to set up your own author pages, I suggest going to Jane’s blog and follow the step-by-step instructions. Here is that link again.

Penny Sansevieri poses this question at the and of her guest post:

But does it sell books?

Yes. In fact, authors we’ve done this for have seen a substantial sales uptick in international markets as they’ve updated these pages. Keep in mind that if you already selling books in these markets, this will help you a great deal. If you aren’t, let’s say, selling books in Germany, you may not see any immediate effect there. But it’s still a fabulous thing to have, update and optimize!

I’ll let you know!


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